Employee Newsletter Tips

1. Consider the goal of your newsletter and select topics which reinforce that goal.

2. Remember that employee readership is optimized when your newsletter delivers something the employee believes is beneficial to them.

3. Be careful to never exploit your newsletter by luring your employees into expecting a personal benefit or interest but receiving corporate propaganda instead.  Once trust is broken, your audience will begin to falter.

4. Keep corporate rules, quotas and guidelines OUT of your employee newsletter, unless you're rewarding employees for their excellence.  Communicate these through a separately branded employee communication.

5. Wherever possible, involve your employees in newsletter development and allow their suggestions for topics, subject to management approval of course.  It's a good idea to help employees understand what is and is not an appropriate topic by offering clear guidelines.  Rejecting ideas always risks acceptance and positive attitude toward the communication.

6. Build company pride through announcement of company recognition, prestigious new client accounts, media attention, key executive recognition, etc.   Achievement minded team members typically love to feel good about where they work and be respected in their personal circles with such healthy competitions as "My company is better than your company," or "My boss is better than your boss."  Be certain you structure the message as a benefit to the employee and where appropriate, congratulate your team for their contributions to the success.

7. Use appropriate humor and enticing graphics wherever possible.

8. Encourage committees and task force teams to submit reports to the newsletter, unless they already distribute a separate communication.  Hint:  Be certain the subject matter is appropriate for company-wide distribution, and ensure that employees "buy in" to who is on the committee/task force.

9. Learning about employees, employees' families and employee accomplishments can be a positive teambuilding force.  Be careful not to invade privacy.

10. Instead of repeating news or local events around town, provide newly found links or sources of info recommended by other employees.

Prepared by HRS, © 1983 - 2005


Excerpts from other sources of newsletter tips:


SUCCESS STORIES by CompanyNewsletter.com

Plan a series of articles in each issue of your employee newsletter that reinforce the year's top objectives. You can't count on just one article to get the job done. You have to continually reinforce the message with a series of articles.

One way to do that is to write about employee success stories, especially those made by lower-ranking workers. This not only gives the featured employees recognition and positive reinforcement, it serves as a model for other employees to follow.

Write about employee success stories, especially those made by lower-ranking workers. 

For instance, if a mail room clerk figured out a new way to save your company thousands of dollars per year by streamlining inter-office mail distribution, be sure to write about it.

Then in the following issue, you may want to write about an employee who looked into ways to cut costs and discovered the company would save $15,000 per year by leasing copiers rather than buying them.

These articles will reinforce your CEO's priorities and show that, no matter what the employee's job title, he or she can have an impact in helping the company reach its goals.

More info at:  http://www.companynewsletter.com/empnews.htm

Highlights from   ...   

What do I want my employee newsletter to achieve?

    • Motivate employees and establish an effective work culture

    • Demonstrate appreciation of every individual and the role they play

    • Keep employees up-to-date with company development

    • Inform employees on specific issue(s)

    • Any or all of the above, or others not listed

What should I call my employee newsletter?

The name of your newsletter is very important and you need to establish what it will be before creating a basic design. The name should have significance for your readers - you may want to consult with them or run a competition to choose a name that will be both suitable and popular.

What content should I include in my employee newsletter?

A general employee newsletter could include:

    • Personal message from managing director

    • Profiles of departments or employees

    • Company news (your employees want to hear about), e.g. products, organizational changes, new appointments, company performance

    • Social news

    • Contributions from employees, letters, etc

To create continuity from one issue to the next, include regular features, e.g. employees writing about their interests. If there is a lot of detailed company information, make it more digestible by splitting into several articles in more than one issue.

What about photographs and images for my newsletter?

Photographs can produce a very strong impact and add a lot of interest to a newsletter - their inclusion should be considered when developing the basic newsletter design.  Wherever possible, try to obtain a good quality photograph of people contributing articles or mentioned in them.

Where budgets allow, use professional photography.

Try to shoot interesting photographs - avoid people sitting at PCs or standing with their hands crossed in front of them.  Photographs of people looking natural make better than those of people posing artificially.  Do not use passport-style photographs.

Use photographic prints the same size or bigger than each photograph as it will appear in the newsletter - even better, use transparencies.

Digital photographs must be taken at 300 dots per inch resolution. Photographs taken at 72 dpi may look good on the internet, but are not good enough for quality printing.

More info at  http://www.editorialresources.co.uk


Get Information on your employees, family members, teachers, etc.

Work Anniversaries
New Babies
People Attending Meetings
Awards & Certificates Given Out
Employee Spotlight
And, of course, gain employee permission and respect right to privacy with these items!


Not using photos in your newsletter?

Using photos in your newsletter is probably the best way to draw-in readers and make your newsletter look visually exciting. Readership experts have concluded that when people look at a page, the first thing their eyes are attracted to are photos.

Pictures also make articles more memorable for readers. It's one thing to read about a company's new sales manager, whom you've never met. But when you also see a photo of that person along with the article, it makes the story much more personal and impactful.

Photos also add credibility to a newsletter because they put the look of the publication more on par with a newspaper or magazine, both of which use photos generously.

Why don't more newsletter editors use photos in their layouts? It's mostly because coordinating the photography requires extra work and a lot of lead time to plan. However, most editors find that the extra effort pays off because the enhanced look can dramatically improve readership.

Too often, photos are nothing more than an afterthought that takes place after all the newsletter's articles have been written. Then there is not enough time to coordinate the taking and developing of the photos. Make sure to plan ahead for photos. The best way to do this is, when you are putting together an article outline for your next newsletter issue, list out a photo possibility for each major story.

For instance, if you plan to feature a story about your company's new human resources director, make a note to "arrange head and shoulders studio photo" of the employee. Or if you are doing an article about a new plant that your company is opening in Miami, make a note to "arrange to have photo taken of new plant's assembly line."

Once you have your story outline done for the upcoming issue, simply assign the photo duties along with your story assignments.

More info at http://www.companynewsletters.com


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